Lajwanti, Chaturvedi, D.K.,.& Kamlesh Mandloi, How Does the Advertisement Affect the Consumer’s Behavior, PRAACHI National Conf. On Human Behavior and Management Practices in 21st Century at Indore (M.P.), pp. 98-108.
Chaturvedi, D.K., Lajwanti & Kamlesh Mandloi, Effect of Advertisement on Consumer Behavior, PRAACHI National Conf. On Human Behavior and Management Practices in 21st Century at Indore, pp. Souvenir 11.