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Dayalbagh Educational Institute Scholars Shine at the 4th Annual International Research Conference at IIM- Lucknow

Event Report

Dayalbagh Educational Institute Scholars Shine at the 4th Annual International Research Conference at IIM- Lucknow

Scholars and professors from the Department of Management, Dayalbagh Educational Institute (DEI), Agra, made a remarkable impact at the 4th Annual International Research Conference hosted by IIM Lucknow with the presentation of five research papers across various tracks. Their contributions showcased innovative research and academic excellence, further strengthening DEI’s reputation in the field of management studies.

The research papers were presented in the following tracks:

• Human Resource Management: Two papers were presented—one by Pranu Sharma and Sumita Shrivastava, and another by B Shabd Pyaari and Sumita Shrivastava, highlighting critical HR trends and workforce engagement strategies.

• Marketing: Awantika Tomar and Sumita Shrivastava explored key marketing dynamics, contributing valuable insights into consumer behavior.

• Business Sustainability: Dr. Artee Bhadauria, Sumita Srivastava, and Jaspreet Kaur presented their study on sustainable business practices, emphasizing the role of responsible management in today’s corporate world.

• Information Technology & Systems: Garima Srivastava, Dr. K Santi Swarup, and Ankur Ashok presented their research, bringing insightful perspectives to the evolving landscape of IT in management.

Adding to this success, two research papers from DEI scholars won the prestigious Best Paper Award in their respective tracks:

1. Human Resource Management Track:

“Millennials’ Aspirations in Focus: Examining How Job Engagement Relates to Their Current Job Reality”

•Authors: Pranu Sharma and Sumita Shrivastava

2. Marketing Track:

“How Perceived Risk and Product Functionality Affect Pro-environmental Behavior: The Mediating Role of Post-Purchase Dissonance”

• Authors: Awantika Tomar and Sumita Shrivastava

• The study examines how consumer perceptions and product attributes shape eco-friendly behaviors, offering strategic implications for sustainable marketing.