Submission Details

Stage I: Preliminary Stage Submission Format (Submission Deadline: April 30, 2015)

Macro Level Business Plan

1. Idea Summary (up to 500 words)

·         Written concept summary covering the background of the problem being addressed, and describing the innovative solution resulting in new approach, product, service, or venture in the direction of the identified themes. Specific attention should be focused on:

o   Rationale behind choice of the idea

o   Uniqueness and innovativeness of the idea

o   Societal impact of the idea

2. Idea Generation

·         Basic analysis of the idea: Strengths, Weaknesses, Opportunities & Risks.

·         Market and consumer trend analysis of the idea (supported by statistical data and figures regarding the stated consumer behavior, competitors existing in the market (stating company name and product(s) and how your product is different from existing product(s))

3. Idea Screening

·         How will the customer in the target market benefit from the product?

·         How is it technically feasible to manufacture the product (mention the technical availability of all the constituents which form the product to be marketed)?

·         How will the product be profitable when manufactured and delivered to the customer at the target price?

4. Concept Development

·         What product features does the product incorporate (mention clearly each feature, including detailed specifications and functionality)?

·         What benefits will the product provide (mention features not pre-existing in the market and how the new product solves problems faced by the consumers)?

·         Prototype development requirements

·         Detailed cost analysis (cost break-up of production / procurement of each component required in developing the prototype and the product)

·         How is your product cost effective (comparative study with existing products)?

·         New business ideas, development practices and challenges that need to be overcome, Intellectual Property / Patenting issues research

5. 2D / 3D visualization charts of the product.

6. Form factor of the product.

7. Timeline (PERT Chart) of the product

8. Testing criteria of the product.

9. Need(s) for testing.

10. Design cycle of the product.


Stage II: Final Stage Submission Format (Submission Deadline: to be notified later)

Micro Level Business Plan

1. Executive summary (1 – 2 pages)

2. Business vision, mission and goal

3. Product /service description

4. Assumptions (including market & competition analysis)

5. Sketches & drawings of the prototype

6. Strategic plan

7. Business process (operating plan)

8. Organizational structure (including results management)

9. Financial aspects & plan (including cash flows)

10. Immediate action plan (3 – 6 months)

11. Revenue generation

12. Identify sources of revenue

13. Financial & technology sustainability of the business model

14. Prototype or proof of concept

15. SWOT Analysis (Strengths, weakness, opportunities & threat analysis of product)

16. Man power requirements with justification

17. Budget details with justification

18. Timelines with justification

19. Estimate of number of people to be impacted after commercialization of product. 20. Networking

21. Commercialization plan

Chetna Themes

Education (Culture, Values and Quality), Energy, Health, Water, and Waste Management.

Some indicative (though not exhaustive) directions for ideation include:

Education (Culture, Values, and Quality):

·         Conservation of cultural heritage

·         Preservation of bio-diversity

·         Learning & practicing of values

·         Developing sensibilities for classless & casteless society

·         Low cost education aids

-   at your door

-   for better employability

-   for better cooperation

-  for nurturing innovation


·         Development of energy audit kits for household use

·         Smart micro grids

·         Green buildings

·         Solar agri farms

·         Zero energy buildings


·         Production of inexpensive non-toxic herbal cigarettes and tobacco chewing gum for reduction of tobacco abuse.

·         Development of low cost, ultra fast urine, stool and blood test kits.

·         Development of non-invasive blood sugar measuring devices / production of low cost glucometers.

·         Development of low cost devices to detect iron and calcium deficiency in women.

·         Mass production of herbal drinks (such as Amla Squash, Panna and Aloe Vera Juice) to replace soft drinks and colas.   

·         Development of recycling systems for hospital waste as an alternate source of energy.

·         Development of technology for production of low cost herbal drugs on mass scale.


·         Development of low cost micro-irrigation systems

·         Low cost water purification systems

·         Low cost recharging of ground water

·         Low cost solutions for recycling and reuse of waste water

·         Low cost rainwater storage reservoirs

·         Detection and removal of harmful microbes, chemicals and heavy metals in water

·         Low speed wind mills to lift water

·         Utilization of evapo-transpiration for water use

Waste management:

·         Waste disposal for energy production and use

·         Recycling of expired medicines

·         Local waste segregation and management

·         Simple tools to solve the issue of manual scavenging

·         Local or immediate energy generation from solid degradable waste

Awards / Prizes

There will be three final winners from amongst the applicants. Each winner will be awarded the DEI Entrepreneurship Award for a total prize money of Rs. 2,40,000/-, paid monthly @ Rs. 20,000/- per month for one-year. 

In addition, each winner will have the opportunity to avail all the facilities in the DEI EVIC for nurturing their idea to a full-scale marketable product together with mentored guidance and support from successful entrepreneurs and industry experts.

Incubation Cell Profile