About Chetna 2015


‘Chetna 2015’ is an ideation competition to identify and reward DEI-wide students for their innovative ideas to solve social challenges facing the nation and the world. The emphasis of the competition is on finding answers to real-world problems, through innovative approaches, products, services, or ventures. ‘Chetna 2015’ challenges DEI students--individuals or teams--to propose original solutions to present-day social problems in the following primary domains: Education (Culture, Values and Quality), Energy, Health, Water, and Waste Management. This initiative intends to nurture young minds and help their ideas come to fruition through channelized guidance and mentorship by industry experts.

The competition is open to all currently enrolled DEI students within each existing mode of education (V/e – DEI – de):

a.            Vocational Education;

b. Conventional Education; and

c.            Distance Education.

Ideas presented can be in any stage of development, but must be original in that they have not received any prior funding through any other agency / governmental scheme.

Goals and Objectives

‘Chetna 2015’ seeks to encourage entrepreneurially-oriented students to develop their ideas, present them in a convincing manner, and witness their ideas come to life at the DEI Entrepreneurship Virtual Incubation Cell (EVIC). As part of this endeavour, the competition intends to provide students with a forum to create a novel idea for a new approach, product, service, or venture; to develop skills in show-casing their ideas to potential investors and partners in order to receive constructive feedback; and to possibly witness their idea come to life by utilizing the incubated facilities within the DEI EVIC. Thus, students who participate will have the opportunity to:

·         Learn how to present themselves and their ideas in a concise and effective manner, conveying a sense of passion and a commitment to making a difference in the nation and the world.

·         Capture and retain the attention of potential sponsors, investors, or other possible supporters.

·         Nurture their ideas into successful full-scale marketable products by utilizing the state-of-the-art incubation facilities available within the DEI EVIC, together with the support from potential sponsors (AADEIs, etc.), investors, and industry experts.

Competition Rules and Guidelines

1.      Qualification:  Any currently enrolled student(s) at DEI (Vocational / Conventional / Distance) at any level of study can participate.

2.      Only new ideas and unsponsored ventures will be permitted – in other words, ideas or ventures which have already received funding or are affiliated elsewhere (either private or governmental) will not be entertained.

3.      Individuals should submit an entry for the competition as per the attached application form and email at This email address is being protected from spambots. You need JavaScript enabled to view it. In addition to individual entries, group entries (group size to be limited to up to three team members only) can also apply. However, students cannot participate in more than one team. Note that any prize awarded to a team submission will be divided equally amongst all team members.

4.      On-campus DEI participants must attach a scanned copy of their Student Identity Card along with their application form. Off-campus (Vocational / Distance) participants must attach a scanned certificate issued by the Head / Incharge of the Distance Education Centre / Vocational Centre stating that the participant is currently enrolled as a student at that Centre and is presently pursuing a designated course of study.

5.      Participants can submit a maximum of one idea. (If you have more than one idea, chose your best one for submission). 

6.      The competition will be conducted in two stages: Stage I: Preliminary Stage; and Stage II: Final Stage.

a.      In the Preliminary Stage, from all the received applications, a total of ten (10) finalists will be screened-in for entry into the Final Stage (please see Macro Level Business Plan format for the Preliminary Stage submission).

b.      Final Stageentrants will then submit a Micro Level Business Plan (please  see format for the Final Stage submission) and make a 30-minute detailed presentation to the Award Selection Panel – three (3) final winners will then be identified. The winning entries will thereafter enjoy the benefit of availing the incubation facilities within the DEI EVIC to nurture their idea / product into a full-scale marketable product.

7.      Submission deadline (Stage I): April 30, 2015

8.      Submission deadline (Stage II): to be notified at a later date.

9.      No changes in ideas will be entertained once submitted.

10.  Participants will not contest the decision of the judges whose verdicts are final and binding in all respects.

11.  Submitted ideas should belong to the ideation themes only.

12.  Fully completed applications enable the Award Selection Panel to review the applications with ease, thus increasing the chances of selection.

13.  Nominated candidates will/can be contacted for additional supporting details.

14.  All online submitted files should be in *.pdf / zipped format only and email at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Submission Details

Stage I: Preliminary Stage Submission Format (Submission Deadline: April 30, 2015)

Macro Level Business Plan

1. Idea Summary (up to 500 words)

·         Written concept summary covering the background of the problem being addressed, and describing the innovative solution resulting in new approach, product, service, or venture in the direction of the identified themes. Specific attention should be focused on:

o   Rationale behind choice of the idea

o   Uniqueness and innovativeness of the idea

o   Societal impact of the idea

2. Idea Generation

·         Basic analysis of the idea: Strengths, Weaknesses, Opportunities & Risks.

·         Market and consumer trend analysis of the idea (supported by statistical data and figures regarding the stated consumer behavior, competitors existing in the market (stating company name and product(s) and how your product is different from existing product(s))

3. Idea Screening

·         How will the customer in the target market benefit from the product?

·         How is it technically feasible to manufacture the product (mention the technical availability of all the constituents which form the product to be marketed)?

·         How will the product be profitable when manufactured and delivered to the customer at the target price?

4. Concept Development

·         What product features does the product incorporate (mention clearly each feature, including detailed specifications and functionality)?

·         What benefits will the product provide (mention features not pre-existing in the market and how the new product solves problems faced by the consumers)?

·         Prototype development requirements

·         Detailed cost analysis (cost break-up of production / procurement of each component required in developing the prototype and the product)

·         How is your product cost effective (comparative study with existing products)?

·         New business ideas, development practices and challenges that need to be overcome, Intellectual Property / Patenting issues research

5. 2D / 3D visualization charts of the product.

6. Form factor of the product.

7. Timeline (PERT Chart) of the product

8. Testing criteria of the product.

9. Need(s) for testing.

10. Design cycle of the product.


Stage II: Final Stage Submission Format (Submission Deadline: to be notified later)

Micro Level Business Plan

1. Executive summary (1 – 2 pages)

2. Business vision, mission and goal

3. Product /service description

4. Assumptions (including market & competition analysis)

5. Sketches & drawings of the prototype

6. Strategic plan

7. Business process (operating plan)

8. Organizational structure (including results management)

9. Financial aspects & plan (including cash flows)

10. Immediate action plan (3 – 6 months)

11. Revenue generation

12. Identify sources of revenue

13. Financial & technology sustainability of the business model

14. Prototype or proof of concept

15. SWOT Analysis (Strengths, weakness, opportunities & threat analysis of product)

16. Man power requirements with justification

17. Budget details with justification

18. Timelines with justification

19. Estimate of number of people to be impacted after commercialization of product. 20. Networking

21. Commercialization plan

Evaluation Criteria

The competition will be judged by experts and professionals, who will look for the student’s ability to clearly convey an idea and the value proposition represented in a professional manner.  Selection of the winners from among the top 10 finalists will be based on the student’s commitment to innovation, their ability to tackle challenging scientific questions, the use of sound research practices, and their ability to address predictions about potential changes in the market or obstacles to implementation of their idea.

Application Form for Chetna 2015

Application Form for Chetna 2015 DOWNLOAD

Chetna Themes

Education (Culture, Values and Quality), Energy, Health, Water, and Waste Management.

Some indicative (though not exhaustive) directions for ideation include:

Education (Culture, Values, and Quality):

·         Conservation of cultural heritage

·         Preservation of bio-diversity

·         Learning & practicing of values

·         Developing sensibilities for classless & casteless society

·         Low cost education aids

-   at your door

-   for better employability

-   for better cooperation

-  for nurturing innovation


·         Development of energy audit kits for household use

·         Smart micro grids

·         Green buildings

·         Solar agri farms

·         Zero energy buildings


·         Production of inexpensive non-toxic herbal cigarettes and tobacco chewing gum for reduction of tobacco abuse.

·         Development of low cost, ultra fast urine, stool and blood test kits.

·         Development of non-invasive blood sugar measuring devices / production of low cost glucometers.

·         Development of low cost devices to detect iron and calcium deficiency in women.

·         Mass production of herbal drinks (such as Amla Squash, Panna and Aloe Vera Juice) to replace soft drinks and colas.   

·         Development of recycling systems for hospital waste as an alternate source of energy.

·         Development of technology for production of low cost herbal drugs on mass scale.


·         Development of low cost micro-irrigation systems

·         Low cost water purification systems

·         Low cost recharging of ground water

·         Low cost solutions for recycling and reuse of waste water

·         Low cost rainwater storage reservoirs

·         Detection and removal of harmful microbes, chemicals and heavy metals in water

·         Low speed wind mills to lift water

·         Utilization of evapo-transpiration for water use

Waste management:

·         Waste disposal for energy production and use

·         Recycling of expired medicines

·         Local waste segregation and management

·         Simple tools to solve the issue of manual scavenging

·         Local or immediate energy generation from solid degradable waste

Awards / Prizes

There will be three final winners from amongst the applicants. Each winner will be awarded the DEI Entrepreneurship Award for a total prize money of Rs. 2,40,000/-, paid monthly @ Rs. 20,000/- per month for one-year. 

In addition, each winner will have the opportunity to avail all the facilities in the DEI EVIC for nurturing their idea to a full-scale marketable product together with mentored guidance and support from successful entrepreneurs and industry experts.

Incubation Cell Profile