Dr. Purnima Bhatnagar

Assistant Professor

Educational Qualification – Ph.D. (DEI), M.Phil. (DEI), MBM (DEI), MA Economics (Delhi School of Economics, Delhi University), BA. Economics (Hons) (St. Stephen’s College, Delhi University)

CONTACT

Dep. of Management, FOSS, D.E.I.

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Corporate and Teaching experience: 23 Years

WORK EXPERIENCE

ACADEMICS

  • Dayalbagh Educational Institute (Deemed to be University), Agra, UP, India [2014-Present]

 

CORPORATE

  • Sharda Group of Institutions, Agra, India - Senior Project Officer – ERP Implementation [2011-12]
  • Serco, Gurugram, India - Vice – President – Programme Management [2010 – 2011]
  • Genpact (erstwhile GE Capital International Services Ltd) [2000-2010]
  • AVP (Order to Cash), for Cadbury, North America, UK and Ireland [Delhi - 2008-2010]                           
  • Head of Operations (Procure to Pay, Order to Cash, Cash and Bank Recs, Customer and Vendor Master, SAP Training Team) for Serco (UK and Ireland)  [UK,  Delhi - 2006-2008]
  • Training Manager, Finance Centre of Excellence  [Gurugram - 2004-2006]                                                         
  • Six Sigma Quality Black Belt (Customer Fulfilment, GE ERC) [Gurugram - 2002-2004]                       
  • Manager Operations – GE Asset Management Services [USA and Gurugram, -2000-2002]

Voluntary Role

  • Executive Champion of Employee Volunteering – DITP Shastri Park Site, Delhi
  • Centurion Bank [1998-1999]
  • Indian Overseas Bank [1998]

TEACHING

Systems Approach and Sigma Six QVA, Marketing, Sales Force Analytics, Business Models, Consumer Behaviour, Basics of Management, Work Term Project

AWARDS

  • Best Paper Award 1st Runner Up: Software Product Management Summit, IIM Bangalore [2022]
  • Best Case Research Paper: Software Product Management Summit, IIM Bangalore [2021] 
  • Best Paper Award: 3rd Annual Commerce Convention, Delhi University [2014]
  • Best Poster Paper Award: PRIM, DEI [2010]
  • Certificate of Award: Serco Group Plc [2007]
  • Nominated for Change ManagementAward: Global Quality Meeting, GE ERC [2004]
  • Leadership Excellence Award: GE Capital International Services [2001]
  • Team Extra Miler Award: GE Capital International Services [2001]

PUBLICATIONS

Books

  1. Social Responsibility in India (2020). Lambert Academic Publishing
Book Chapters
  1. Bhatnagar, P., Jodha, U., and Dhumal, P. (2024). Dastakar Ranthambhore – A Social Entrepreneurship for Sustainable Livelihoods. In Srivastava, R. K. and Srinivasan, R. Indian Management Case Studies. ISBN No: 978-81-965224-1-4.
  2. Bhatnagar, P., Patwardhan, C., Mishra, D. S., Roy, Ragini., Prasad, S. (2018). Infrastructure Institute of Eminence Vision Document by Dayalbagh Educational Institute
  3. Bhatnagar, P., & Srivastava, A. (2016). Reflections on Corporate Social Responsibility and the Road Ahead. In K. Sharma & S. Kanojia (Eds.), New Horizons for Leveraging Business (pp 152 – 164).  New Delhi: Anmol Publications Pvt. Ltd. ISBN no. 978-81-261-6498-1
  4. Bhatnagar, P. (2016). Spiritual Ecology and the Corporate. In Srivastava, P., Rai & Shukla (Eds.), Spiritual Ecology and Sustainability Practice and Confluence (pp 127-143). New Delhi: Author Press Publications. ISBN: 978-93-5207-386-3
In Refereed Academic Journals
  1. Yadav, A., Chaurasia, A., Bhatnagar, P., & Kumar, S. (2025). Healthcare CSR: A Dual Lens Review. Empirical Economics Letters, 24 (Special Issue 1): pp. 235-253, (December 2025) ISSN 1681 8997. https://doi.org/10.5281/zenodo.18076929. ABDC C.
  2. Vatsa, R., Bhatnagar, P., and Bhushan, S. Predicting Entrepreneurial Intentions Among MBA Students in an Indian Higher Education Institution Using System Dynamics Modeling. Journal of Innovation and Entrepreneurship. Springer Nature. Source Normalized Impact per Paper (SNIP): 2.068. SCImago Journal Rank (SJR): 0.895
  3.  Khobragade, P.J., Nigam, S., and Bhatnagar, P. (2024). Agricultural Credit Availability and Constraints to the Sugarcane farmers in Uttar Pradesh and Maharashtra, The IUP Journal of Applied Economics.  ABDC C
  4.   Khobragade, P.J., Nigam, S., and Bhatnagar, P. Adoption of Agritech Innovations by Sugarcane Industry in Maharashtra and Uttar-Pradesh : A Comparative Analysis. The IUP Journal of Operations Management.
  5. Bhatnagar, P., and Tadiparthi, A. (2023). AI in Marketing: Literature Review on Focus Areas and Issues. International Journal of Applied Marketing and Management. Vol 8, Issue 1.
  6. Tyagi, S., & Bhatnagar, P. (2023). Roboethics: A Bibliometric Review [2005-2021].  International Journal of Business Analytics and Intelligence. Volume 11 Issue 1 April 2023.
  7. Bhatnagar, P., & Nigam, S. (2023). Panel Data Study: CSR disclosures and Financial Performance. Drishtikon: A Management Journal for Volume 13 Issue 2 March 2022 - September 2022.
  8. Vatsa, R., & Bhatnagar, P. (2023). A System Modelling Approach to Simulate Post-COVID-19 Student Intention to Use Online Learning Platforms. International Journal of Information and Learning Technology. DOI:  https://doi.org/10.1108/IJILT-05-2022-0114[Published on Feb 3, 2023].
  9. Vatsa, R., & Bhatnagar, P. (2021). Role of Learning Ability and Learning Agility for Corporate Success: A Textual Analysis. Prabandhan: Indian Journal of Management, 14(10), 24-37.
  10. Bhatnagar, P., S. Nigam, P. Prashant and R. Caprihan (2016). “Desirable Traits of a Conscious Leader: An Empirical Survey”. The Delhi University Journal of the Humanities and the Social Sciences 3: 71-91.
  11. Bhatnagar, P., Nigam, S., & Reddy, Y. S. (2016). Innovative Educational Corporate Social Responsibility Initiatives for Inclusive Growth in India – Challenges and Lessons learnt. Journal of Innovation for Inclusive Development, Vol 1, No. 1.
  12. Bhatnagar, P., Bhatnagar, M., & Nigam, S. (2014). Environmental CSR – Impact on Firm Financial Performance and evidence indicators – A perspective from India. Inter-continental Journal of Finance Research Review, Volume 2, Issue 2, October – December 2014. ISBN Number: 2321-0354 (O) 2347-1654 (P).

COPYRIGHT

  1. L-152529/2024: Factor Structure and Validation of the Better Worldliness Scale from the perspective of the Ra Dha Sva Aa Mi Faith [2024]
  2. L-160319/2025: Consumers’ Emotional Connect with Coloured Clothes Purchase Scale
  3. L-161724/2025: Report on the Outcome of the Educational CSR Initiatives in the Middle Schools of Mewat District in Haryana, India

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